Are you an entrepreneur looking to leverage strategic alliances to grow your business? Have you ever wondered how you could reach out to potential partners and build relationships? If so, you’re in luck! 

Marie Mack, a trusted friend and affiliate marketing expert, is joining us today on Success Becomes Me to share her secrets for building successful strategic alliances. Marie will detail her journey and provide tangible advice on how to make the best use of cold outreach, research, and conversations to reach impactful connections. She will also outline the power of joint venture partnerships and the importance of having a support system. Don’t miss this amazing opportunity to learn from a pro LIVE and join us at the upcoming Success Becomes Me women’s conference – get your tickets now at

For entrepreneurs, leveraging strategic alliances is an important tool to drive growth. By partnering with other companies and organizations, entrepreneurs can tap into new resources, expertise, and networks to expand their reach and increase their impact. Additionally, strategic alliances can help entrepreneurs to meet the demands of their customers more efficiently and effectively, allowing them to stay ahead of the competition. This can lead to increased loyalty and trust, which can further drive growth for the entrepreneur’s business. Ultimately, leveraging strategic alliances can be a powerful tool for entrepreneurs to drive their business to the next level.


Here are the steps you need to follow:

  1. Do research and create a thoughtful outreach email
  2. Send out the email and follow up
  3. Have a conversation to develop a joint venture partnership


  1. Do research and create a thoughtful email.

The first step in creating a thoughtful email for a joint venture partnership is to do research. It is important to understand the person or organization you are reaching out to and any details about their current situation and needs. In the example given, research would have included learning about Marie Mack, her current partnerships, and her goals for her client. By doing research ahead of time, you can establish yourself as a knowledgeable person and demonstrate that you have put in the effort to understand their needs. 


In addition to researching the person or organization, you also need to craft a thoughtful email. This email should provide an overview of your goals and how you can help the other party. Be sure to include any necessary details such as the value of the partnership and why it is beneficial for both parties. It is also important to make sure the email is clear and concise. Any additional information should be included in a follow-up communication. Finally, it is important to remember that cold outreach can be a delicate process, so be mindful of the other person’s time and feelings.


  1. Send out the email and follow up.

The next step in creating a successful joint venture partnership is to build the relationship. Once you have crafted your email, it is important to follow up to ensure that your message was received and to show that you are invested in the relationship. To follow up, it is recommended to send emails at least four times over the course of a week and to include a personalized message each time. Additionally, you can also follow up with a LinkedIn message or other type of communication to make sure the message was received. By following up, you are showing that you are invested in the relationship and are willing to put in the effort to make a meaningful connection.


It is important to not only reach out with a thoughtful email, but to also be available and responsive to any follow-up questions or requests. Be sure to be open and honest about your goals and what you expect from the partnership. You should also make a point to stay in touch with the other party on a regular basis. This could include sending helpful information, offering support, or simply checking in to see how they are doing and how the partnership is going. Finally, it is important to be patient and take a long-term approach when forming a joint venture partnership. It may take some time to find the right partner and establish a strong relationship. 


  1. Have a conversation to develop a joint venture partnership.

Once you have connected with potential joint venture partners, it is important to schedule a meeting to further discuss the potential partnership. A meeting allows you to have a meaningful conversation with the potential partner and to get to know each other better and create a strong foundation for the partnership. This can be done through a phone call, video chat, or even an email exchange. Before jumping into the conversation, it’s important to do research as you will need to explain what you can do to help the other person’s business. Additionally, it is important to discuss the goals of the partnership and to create a plan for how you will work together. During the meeting, it is also important to discuss the potential benefits of the joint venture and how they will help each party achieve their goals. A joint venture partnership is a two-way street and should be mutually beneficial.


Once you’ve had your conversation and discussed the potential of a joint venture partnership, it’s time to move onto the next step. This will involve an email exchange to ensure that everyone is on the same page with regards to the terms of the agreement. The final step in developing a joint venture partnership execute the terms of your agreement and track the metrics.


Leveraging strategic alliances is an important tool for entrepreneurs to drive growth. By doing the necessary research, crafting thoughtful emails, and building a strong relationship, entrepreneurs can develop powerful joint venture partnerships that will help them reach their goals. Marie Mack shared her journey and provided tangible advice on how to make the best use of cold outreach, research, and conversations to reach impactful connections. Don’t forget – with hard work, dedication, and a thoughtful approach, you too can leverage strategic alliances to grow your business.


I’d love to hear how you apply Joint Venture Partnerships to get impactful connections.. Leave me a comment on how it went for you or drop any questions you want me to answer!

Subscribe to The Success Diaries on your favorite podcast platform:

free training for entrepreneurs

Hey Entrepreneur… Are you overworking and underliving?

It’s like you’re running a marathon on a hamster wheel each day, and the results you’re getting just feel…. meh.

I mean, they’re acceptable results. For all intents and purposes, you’re technically a successful entrepreneur.

The problem? You want exceptional results that allow you to work less and live more.

Welcome to The Reset: A Business Makeover. This FREE 5-day training will help you go from overworking and under living to a balanced schedule that allows you to actually LIVE (and enjoy!) the life you’ve built for yourself!

Sign up now to get your access to this free training: