As entrepreneurs, we often find ourselves in a constant battle with our money mindset. We’re told to hustle harder, charge more, and never settle for less. But what if I told you that the key to unlocking your financial potential isn’t about working yourself to the bone or constantly chasing higher price points? It’s about redefining your relationship with money and embracing your true worth.
Let’s get real for a moment. How many times have you agonized over your pricing, second-guessing every decision and feeling like you’re either charging too much or not enough? I’ve been there, and I can tell you from experience: there’s a better way.
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The Hidden Cost of Undervaluing Yourself
We’ve all heard the phrase “charge what you’re worth,” but let’s be honest – it’s easier said than done. As women entrepreneurs, we often struggle with imposter syndrome and the fear of being perceived as “greedy” or “money-hungry.” But here’s the truth:
Undervaluing yourself doesn’t just hurt your bank account – it undermines your entire business and the impact you can make in the world.
When we consistently undercharge, we’re not just leaving money on the table. We’re limiting our ability to invest in our businesses, support our communities, and create the change we want to see in the world.
New Perspectives In Pricing for Business
It’s time to shift our perspective on money and its role in our businesses and lives. Here’s how we can:
1. Embrace Money as a Tool for Good
Money isn’t inherently good or bad – it’s a tool. And in the hands of purpose-driven entrepreneurs like us, it can be a powerful force for positive change. As Ashley Sang wisely pointed out, “The more money that good people in good businesses doing good work can make, the more they can then invest in themselves, in their families, in their communities, in the causes they care about.”
2. Recognize Your Value Beyond the Price Tag
Your worth isn’t determined by your hourly rate or package prices. It’s about the transformation you provide, the expertise you’ve cultivated, and the unique perspective you bring to your clients’ lives. As Frenchie Ferenczi reminded us, “What’s easy to you is exactly why people are paying you for it.”
3. Align Your Pricing with Your Vision
Your pricing should reflect not just your current reality, but the future you’re working towards. As Melissa Mittelstaedt shared, “We have to be that change. We have to show what that looks like and money is power here.”
Practical Steps to Overcome Pricing Blocks
If you’re ready to break free from the limiting beliefs holding you back, here are some actionable steps you can take:
1. Get Comfortable with Money Conversations
Start by simply checking your bank account regularly without anxiety. Have open discussions about money with trusted colleagues. As Melissa advised, “Let’s get ourselves comfortable with money. In that comfort, we get confidence.”
2. Question Everything
Challenge the narratives you’ve been told about money and success. As I always say, “Just because you think a thought doesn’t make it true.” Give yourself permission to rewrite your money story.
3. Price for Your People and Your Needs
Remember, your pricing isn’t just about you – it’s about creating a sustainable business that allows you to serve your clients at the highest level. Find that sweet spot between what your ideal clients are willing to invest and what you need to thrive.
4. Embrace Your Power as a Wealth Creator
Recognize that as an entrepreneur, you have the unique ability to generate your own revenue. This isn’t just about business – it’s about personal empowerment and creating options for yourself.
The Bottom Line: Your Pricing for Business Should Support Your Vision
Your big, audacious goals are absolutely achievable. But the path to reaching them requires you to step into your power as a wealth creator and value-driven entrepreneur.
By redefining your relationship with money, aligning your pricing with your vision, and recognizing the impact you can make with financial success, you’re not just building a more profitable business – you’re creating a legacy that truly matters.
Remember, you don’t have to choose between making money and making a difference. You can have both — and you deserve both. It’s time to defy the limiting beliefs around money and create success on your own terms.
The resources mentioned in this episode are:
🔥Visit https://briseeley.com/free to get free access to DEFY REALITY: The Female Entrepreneur’s Guide to Achieving Her Audaciously Ambitious Goals.
🔥Join the free entrepreneurial community at https://briseeley.com/community for opportunities to connect with powerful women aiming towards big dreams and visions.
🔥Subscribe to the Big Goal Energy podcast for more upcoming episodes and valuable wisdom.
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