It wouldn’t be an exaggeration to say that innovation is incredibly important for any business. Indeed, innovation will drive the success of your business. For innovation to occur, you’ll have to provide a healthy working environment that fosters innovation (yes, even if you’re currently a Solopreneur!). This is easier said than done, as it can be quite tricky to promote innovation in the working environment. To help you out, we’ve prepared a list of four tips to encourage innovation in your business. 

Promote Free Thinking

One of the best ways to encourage innovative thinking in a business is to create a working culture that promotes freedom of thought. A good way to do this is to follow the ‘Fifteen Percent Time’ rule, a policy that allows you and your team to spend fifteen percent of time spent working to be experimentation and using one’s imagination. That is – as long as the experiments do not directly relate to the work being done, daydreaming while working needs to be encouraged. This can be especially difficult if you are a Solopreneur, but it is absolutely possible!

Encourage Research

To encourage free thinking and trying new things, you need to support yourself and your team to engage in research. This research does not need to be directly related to your normal work, but it should be somewhat relevant. Within reason, encouragement to follow one’s own instincts and pursue one’s highest interests. Even if nothing useful is discovered, this will at least help you all become more informed and involved citizens.

Incentivize Innovation

It’s important that you not only allow or encourage yourself and your team to try out new ideas but also reinforce this mentality by rewarding innovative performance. The best way to promote a culture that values original thinking is to reward innovative habits because creativity cannot flourish in an authoritarian environment. Enable yourself and your team to grow in confidence by encouraging them to try new things.

Lead By Example

No matter how much you encourage your team to be innovative, or how strategic your partnerships are, don’t expect your progress to fly off the charts if you yourself are not embodying the values of innovation. To encourage innovation in your business, take these five important steps: embrace passion, maintain positivity, be creative, have a vision, and be willing to change and adapt.

You should work on your management style and make sure that you are always sending the right message to your team. The importance of innovation is something you need to fully understand, so you can embrace its practice with both hands. Failing to adapt to new ideas is the biggest hindrance to innovation. Rest assured, new endeavors will have the desired effect even if the desired effect is not immediate.


We hope these tips help you encourage innovation in your business. While it may seem tedious to work on this, innovation will push your business to the next level. This is why it’s in your best interest to ensure that your business fosters innovation. Be sure to keep everything you learned here in mind so that you can make the most informed decisions for your business.

Bri Seeley offers help to all entrepreneurs to maximize success. If you are looking for the best entrepreneur coach in the US to help your business succeed, reach out to us today!

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