Understanding your consumer demographics is KEY to having a successful business. But the way you learn to understand them is very different than what most business coaches or business development people will tell you. Spoiler alert: the trick isn’t actually in the consumer demographics, but rather in the psychographics! Watch this episode for all the insights:

One of the most important building blocks for entrepreneurs to put in place is understanding their consumer demographics.

Why is understanding your consumer demographics so important? Because:
•if you don’t know who you’re helping, you can’t help them,
•if you don’t know who you’re talking to, you can’t communicate your value,
•if you don’t know whose problems you’re solving, you can’t provide a solution,
•if you don’t know how your customer makes decisions, you can’t sell your product/service,
•and so on… and so forth.

Watch the video to learn about developing your consumer demographics to grow your business, then sign up for a free call with my team to get support!

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