Meet Christina Lenkowski, an entrepreneur and visibility expert who is passionate about helping women entrepreneurs increase their visibility and make more money in their businesses. She believes that visibility, through publicity (specifically podcasting) and taking up space, can help businesses grow and reach new audiences. She is a speaker at Success Becomes Me and will be hosting a workshop at the event on how to increase visibility through podcasts. With her experience and expertise, Christina is sure to help you make an impact and make more money in your business.

Why is visibility important for entrepreneurs to succeed?

Visibility is an essential component for entrepreneurs to succeed, as it allows for increased brand awareness and connection with customers. It helps entrepreneurs to showcase the unique value and competitive advantages of their business and products or services. Visibility also helps entrepreneurs to build relationships with key stakeholders, such as investors, partners, and other influencers in the industry. When individuals are able to see and engage with the company, they are more likely to trust, invest in, or recommend it. 

Visibility is also important for entrepreneurs to succeed because it can help to generate leads and potential customers. By creating content, such as blog posts, videos, and social media posts, entrepreneurs can showcase their expertise, products, and services to potential customers and increase their chances of converting them into paying customers. Additionally, visibility can help entrepreneurs to build a community of loyal customers and followers, which can help to drive word-of-mouth recommendations and sales. Ultimately, visibility is a key factor in helping entrepreneurs to succeed.

Here are the steps you need to follow to also create more revenue in you business through podcast guesting:

  1. Put yourself out into the world and take up space.
  2. Understand that visibility brings money, credibility, and the opportunity to get out into the world.
  3. Utilize podcasts to build the know, like, and trust factor.


  1. Put yourself out into the world and take up space.

Visibility is the act of saying, “I’m here, I’ve got stuff to say, and letting people connect with you that way.” This can be done through a variety of platforms such as social media, podcasting, speaking engagements, or any other platform that allows you to put yourself out there in the world. When you make yourself visible, it can open up doors to new opportunities, new clients, and the potential to make more money in your business. On the other hand, if you’re not getting visible, you’re likely to plateau or even stall out in your business. 

Putting yourself out into the world and taking up space is an important step in becoming more visible and growing your business. Taking up space can be scary and intimidating, but it’s essential for gaining visibility and increasing your reach. Start by asking yourself what you can do to help others and make a difference in their lives. 


Once you’ve identified the type of activities that interest you, start by taking small steps to begin building your visibility. Share your story, highlight your knowledge and skills, and connect with other people in your industry. Don’t be afraid to take up space and be visible. Doing so can help you to reach more people, increase awareness of your product or service, and ultimately grow your business.


  1. Understand that visibility brings money, credibility, and the opportunity to get out into the world.

Visibility is the key to unlocking money, credibility, and the opportunity to get out into the world. It is essential for any business, especially those just getting off the ground, to become visible in order to be successful. To understand how to become visible, it is important to understand what visibility can bring to a business. Visibility brings more customers, more clients, and more opportunities for growth. It also increases the trust of potential customers, leading to more sales and a better reputation. Lastly, visibility can bring networking opportunities, allowing entrepreneurs to connect with people they wouldn’t have the chance to otherwise. 

To increase visibility, entrepreneurs must engage with their audience and put their products and services out there. This can be done through social media, blogging, podcasting, speaking engagements, and other forms of content creation. It is important to understand what mediums will be the most effective for the particular business and to target the right audience. By understanding the potential of visibility, entrepreneurs can put themselves out there and reap the rewards.


  1. Utilize podcasts to build the know, like, and trust factor.

Podcasts are a great way to build the know, like, and trust factor with your audience. By appearing as a guest on a podcast, you can build credibility and trust with your potential customers, as they are hearing you speak in an environment that is familiar and comfortable to them. Additionally, by appearing on podcasts, you get to share your story and message on a platform that is already trusted by the listener. You can share your expertise and provide valuable information to the listener, which can help to create a positive and lasting impression of you and your brand. Furthermore, podcasts are a great way to reach a larger audience, as podcasts are typically heard by a wide variety of people. Therefore, by appearing on podcasts, you can reach a wider audience and potentially gain new customers. Finally, when you appear on podcasts, you can also offer a free resource to listeners, which can help them get to know you better and build trust.

Visibility is an essential part of success for any business. It can bring more clients, customers, and opportunities for growth, as well as build trust with potential customers. Visibility can be achieved through several different platforms, however podcasting is the best way to build the know, like, and trust factor with potential customers, as well as reach a larger audience. With the right approach, you can make yourself visible and reap the rewards. Don’t be afraid to put yourself out there and take up space. With hard work and dedication, you can achieve the same success as Christina Lenkowski and make an impact in the world.


Make sure to listen to the entire episode on your favorite podcast platform, and then grab your tickets to see Christina speak at the ‘Success Becomes Me’ conference in May:

Subscribe to The Success Diaries on your favorite podcast platform:

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