Defying the Zero-to-Hero Myth: A Grounded Approach to Building a Thriving Business

You’ve got big dreams for your business. I get it. The allure of hitting six or seven figures is intoxicating. But here’s the cold, hard truth: going from zero to a million dollars in six months isn’t just unrealistic — it’s downright delusional.

Now, don’t get me wrong. I’m all about audacious goals and defying reality. But there’s a crucial difference between ambitious targets and pipe dreams that’ll leave you frustrated and burnt out.

Let’s break down why this revenue fantasy is problematic, and what you should focus on instead to build a thriving, sustainable business.

Listen to the full episode here:

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The Growth vs. Scaling Dilemma

First, we need to understand the difference between growing and scaling a business. Think of it like gardening:

Growing is planting the seeds, nurturing the soil, and watching your first sprouts emerge. It’s about establishing roots and creating a solid foundation.

Scaling is taking successful plants, reproducing them, and expanding your garden exponentially.

Here’s the thing, though: you can’t scale what doesn’t exist yet. If you’re at zero revenue, trying to scale is like trying to multiply by zero — you’ll always end up with nothing.

The Essential Ingredients for Growth

Before you can even think about hitting those million-dollar dreams, you need to nail down these fundamentals:

• Know yourself: What unique value do you bring to the table?
• Understand your market: Who are your ideal customers, and what problems do they face?
• Develop your offer: Create a minimum viable product or service that solves a real need.
• Test and refine: Get your offer in front of real people and gather feedback.
• Build revenue streams: Establish consistent ways to bring in money, even if they’re small at first.

Without getting these fundamentals figured out first, you’ll absolutely burn yourself out!

I want you to actually achieve your “delusional” goals, and that means building a solid foundation to help you get there. It may not be “sexy” or “fun,” but it’s definitely a must.

The resources mentioned in this episode are:

🔥Visit https://briseeley.com/free to get free access to DEFY REALITY: The Female Entrepreneur’s Guide to Achieving Her Audaciously Ambitious Goals.

🔥Join the free entrepreneurial community at https://briseeley.com/community for opportunities to connect with powerful women aiming towards big dreams and visions.

🔥Subscribe to the Big Goal Energy podcast for more upcoming episodes and valuable wisdom.

Hey Entrepreneur… Do you have audacious and “unrealistic” goals?

Maybe they periodically feel delusional and unachievable and it leaves you doubting whether or not you actually want to go after them.

But you’re not the kind of person who settles for ordinary and you’re finally ready to defy reality.

Welcome to DEFY REALITY: The Female Entrepreneur’s Guide to Achieving Her Audaciously Ambitious Goals. This FREE workbook was designed to help you:

• claim the 110% inevitability of your big, delusional goals
• banish your doubts
• learn the exact steps to take to defy reality

Sign up now to get your access to this free workbook: